Sending effective emails improves engagement, increases registrations, and reduces spam filtering issues.
This guide covers copywriting tips, spam filter precautions, and how to insert registration and page links correctly.
What You’ll Find in This Article
Copywriting best practices
How to avoid spam filters
How to add registration and page links
How to edit button and link text
Troubleshooting common email issues
Copywriting Best Practices
When composing emails:
Use actionable language.
Personalize when possible.
Align your subject line with the email content.
Make subject lines descriptive and specific.
Use bullet points or images to break up long text.
Avoid excessive exclamation points.
Be concise and clear.
Include clickable links and buttons.
Ask a colleague to proofread before sending.
Avoid Spam Filters
To reduce the chance of emails being flagged as spam:
Always Include:
The club address in every email.
A link to manage notification settings.
(Notification settings are automatically displayed at the bottom of emails sent using the categories: Event Information, Fundraising, Marketing, and Newsletter.)
Avoid These Subject Line Elements
Symbols and Exaggerated Numbers:
#1
100%
99.9%
50% off
Words That Create Unnecessary Urgency:
Act Now
Act Immediately
Access Right Away
Action Required
Order Now
Sign Up Now
Register Now
Exclusive Offer
Click Below
Click Here
If subject lines feel overly promotional, email providers may filter them.
Encourage Users to Take Action
Include direct links to registration pages and website pages inside your emails.
This prevents users from searching their inbox for links and improves click-through rates.
Use Buttons to Drive Engagement
When composing your email:
Select a format that includes a button.
Or paste a URL directly into the body of the email.
Buttons help draw attention and increase engagement.
Write Descriptive Link Titles
Instead of:
“Register”
Use:
“Register for Summer Tryouts”
This helps users understand exactly what they are clicking.
How to Edit Button Text
Click the button.
Update the Button Text field.
How to Edit a URL Link Title
Highlight the text.
Click the Link icon in the text menu bar.
Update Text to Display.
Always preview and test links before sending.
How to Copy Registration Links
Go to Programs > Manage Programs.
Click the Program Name.
Select Registrations.
Click the ellipses (...) next to the registration.
Select Copy User Registration URL.
Paste into your email.
How to Copy Page Links
You can copy page links two ways:
Option 1
Go to Website > Pages.
Click the ellipses (...) next to the page title.
Select Copy Link.
Option 2
Go to Website > Pages.
Open the page.
In the Setup tab, select Copy URL.
Paste into your email.
Email Links Not Working? (Troubleshooting)
If users report issues:
Confirm links were copied from the correct location.
Confirm registration is active.
Confirm page is published.
Preview and test links before sending.
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