Search Engine Optimization (SEO) helps your club appear in search results when families search for programs in your area.
In Sprocket, you can control SEO at both the page level and the club profile level.
What You’ll Find in This Article
What SEO is
What you can control in Sprocket
How to update page URL, Meta Title, and Meta Description
Simple writing tips
Where to find the SEO checklist
What Is SEO?
SEO helps search engines understand your content so they can show it to the right audience.
Strong SEO increases visibility when families search for things like:
Youth soccer near me
Volleyball club in Austin
Summer camps for kids
What You Can Optimize in Sprocket
You can control:
Page URL (URL slug)
Meta Title
Meta Description
Meta Page Description (club-level summary)
You can also improve SEO by writing clear, specific, and updated content.
Update Your Page URL
Go to Website & App > Pages.
Open the page.
In the Setup tab, find Custom URL.
Enter a short, descriptive URL.
Select Save.
Best practices:
Keep it short
Avoid vague names like page-1
Keep naming consistent
URLs must be unique.
Update Your Meta Title
Go to Website & App > Pages.
Open the page.
In Setup, expand the SEO section.
Update Meta Title (SEO).
Select Save.
Best practices:
Make each page unique
Include your club name when relevant
Keep it specific
Example:
Spring Soccer Programs | Club Name
Update Your Meta Description
Open the page.
In Setup, expand SEO.
Update Meta Description (SEO).
Select Save.
Best practices:
Keep under 155 characters
Include sport and location
Focus on action
Example:
Register for spring soccer in Denver. Programs for ages 5–18. View schedules and pricing.
Update Meta Page Description (Club-Level)
Go to Club > Settings.
Select Edit Club Profile.
Find SEO Meta Page Description.
Update with a concise description including sport and location.
Save.
Simple SEO Writing Tips
Use your club name early on key pages
Avoid duplicating text across pages
Update seasonal content regularly
Write clearly for families, not search engines
SEO Changes Not Showing in Google? (Troubleshooting)
If changes do not appear immediately:
Search engines may take time to re-crawl your site.
This delay is normal.
Continue updating content and maintaining accurate titles and descriptions.
SEO Checklist
To access Sprocket’s SEO checklist:
Open your Resources page
Look under Sprocket Resources