Essential Features for Your Club’s Website
Your Sprocket website is more than a marketing page. It’s where new families learn who you are — and where current members find answers without emailing staff.
Most clubs get the best results when their website includes a few core pages and a consistent navigation structure.
Almost everything below can be built or updated from Website & App on the admin side.
Core Public Pages Every Club Should Have
Home Page
Your home page should answer three questions quickly:
Who are you?
What programs do you offer?
How does someone join?
Recommended sections:
Hero banner with a clear call to action (Register, Learn More, Tryouts)
3–6 quick links to your most important pages
Highlighted programs or upcoming registrations
Sponsor logos and testimonials (optional but helpful)
Related Articles:
How to Create a New Page
How to Edit or Update a Page Banner
Programs & Registration Access
Make it easy for new families to find what is open and how to register.
Common setups:
A dedicated “Register” page
A navigation link directly to your registration or Promote page
A section that highlights current and upcoming programs
Related Article:
How to Add a Program’s Promote Page to the Navigation
About the Club
This is typically one of the most visited pages by new families.
Recommended content:
Mission and values
Coaching philosophy
Age groups and levels offered
Season timeline
Contact information or where to get help
Team Pages
Team pages help current members — and show new families how your club is structured.
Recommended content:
Team list by program
Coach and staff roles displayed
Schedule visibility based on what you want public
Public roster settings that match your privacy expectations
Related Articles:
How to Create a Team Landing Page
Adding Team Pages to Your Navigation
Public Player Settings
Contact & Support
Even if you prefer email, your website should clearly show where members should go for help.
Recommended content:
Club contact email
Expected response time
Links to your Help Center or Resources page
Trust-Building Sections That Improve Conversion
Testimonials
Short testimonials build credibility quickly, especially on your Home or About page.
Related Article:
Testimonials Overview
Sponsors
Sponsors add legitimacy and help fulfill visibility commitments.
Related Articles:
Sponsors Overview
How to Manage Mobile Sponsors
Club Photos & Media
Photos help families visualize the experience and increase sign-ups.
Photos can come from:
Team photos or team chat messages in the Mobile App
Website & App > Club Photos
Related Article:
Club Photos Overview
Member Experience Features (Logged-In Users)
Resources Page
Most clubs benefit from a private Resources page that surfaces documents by category and permissions.
Common use cases:
Waivers and policies
Travel and tournament information
Parent guides
Staff-only resources
Related Articles:
Document Library Overview
Resources Page
User Dashboard
After login, members should land on a dashboard that highlights what they need right now.
Common content:
Featured content
Important notes and announcements
Important links
Club policies
Related Articles:
What to Show on Your User Dashboard
Featured Content Overview
Website Management Essentials
Navigation That Matches How Families Think
A simple top navigation performs best:
Home
Programs or Register
Teams
About
Resources (private) or Contact
Related Articles:
How to Edit Top Navigation
How to Edit Footer Navigation
How to Set Privacy Settings for the Navigation
Basic SEO Setup
SEO helps new families find you through search.
Sprocket basics to configure:
Clean page URLs
Meta titles and descriptions
Updated and relevant content
Related Article:
SEO Basics
Consistent Branding
A cohesive look builds trust quickly.
Key areas:
Primary, accent, and call-to-action colors
Custom colors for design consistency
Theme fonts and default banner styling
Related Articles:
Color Settings & Custom Colors
Theme
How to Edit or Update a Page Banner
Recommended Launch Checklist
Before sharing your site widely, confirm:
Top navigation is clean and working
Registration path is obvious from the home page
Contact method is visible
Team pages are configured and public roster settings are correct
Key policies and resources are accessible
SEO basics are completed for key pages
Related Articles
How to Create and Manage Draft Pages
Content Options
How to Edit Top Navigation
How to Edit Footer Navigation
How to Set Privacy Settings for the Navigation
SEO Basics
Sponsors Overview
Testimonials Overview
Document Library Overview
Resources Page
Featured Content Overview