When new pages are added to the web, they appear in Google search results in three stages:
Crawling
Indexing
Serving (ranking)
You can speed up the crawling and indexing stages by submitting your URLs directly to Google using Google Search Console.
For more information, tips, and advanced guidance, refer to:
SEO Checklist – How to improve your Google Search results ranking
Google Search – In-depth guide to how Google Search works
Google Search Console – Improve your performance on Google Search
Step 1: Log Into Google Search Console
Log into Google Search Console using a Google account.
On the welcome screen, enter the site URL you want to add.
For use with Sprocket Sports websites, you must select the “Domain” option.
Enter your custom domain name (example: myteam.com).
Do NOT enter your Sprocket subdomain (example: myteam.sprocketsports.com).
Important
To complete domain verification (Step 3), you must have admin access to your domain registrar account.
Your domain registrar is the company where you purchased your domain name (example: GoDaddy).
Step 2: Verify Domain Ownership
After entering your domain, Google will require proof that you own the domain.
You may see a list of supported domain registrars (such as GoDaddy). Selecting one will guide you through the verification steps automatically.
If You Do Not See Your Registrar
Select “Any DNS provider.”
Google will generate a TXT record snippet.
You must:
Log into your domain registrar account.
Locate your DNS settings.
Add the provided snippet as a TXT record.
Save your changes.
Wait a few minutes, then click Verify in Google Search Console.
If the TXT record was added correctly, your domain will show as verified.
Step 3: Submit Pages for Indexing
After your domain is verified:
Click the URL Inspection tab.
Copy and paste a page URL from your Sprocket Sports website into the search bar.
Google will check whether the page has been indexed.
If You See “URL is not on Google”
Click Request Indexing.
The page will be added to Google’s indexing queue.
Possible Status Messages
URL is not on Google
The page has not yet been indexed. Click “Request Indexing.”
Page submitted but still in queue
Google has received your request and is processing it.
Page indexed
The page has been successfully indexed and may appear in search results.
You will usually begin seeing indexing results within 5–10 days.
As indexing progresses, you may also see alerts identifying potential issues preventing pages from being crawled or indexed.
View Site Performance in Search Console
Search Console provides reports including:
Number of visits
Search terms used to find your site
Rankings for those search terms
Tip: Check Indexed Pages in Google
To see how your pages have been indexed, type the following into Google:
site:yourdomain.com
Example:
site:sportclubname.com
Google Analytics Integration
Google Search Console and Google Analytics are separate tools, but you can link them.
To link them:
Open Google Analytics.
Click the gear icon in the bottom left.
Under Product Links, select Search Console Links.
Click Link in the top right.
Select the Search Console property where you have admin access.
Confirm.
This allows data sharing between Google Analytics and Search Console.
What About Bing?
Once your domain is verified in Google Search Console, you can carry that verification over to Bing.
Follow Bing’s instructions to complete verification.
Common Admin Questions
Can I use my Sprocket subdomain in Google Search Console?
No.
You must use your custom domain (example: myteam.com), not your Sprocket subdomain (myteam.sprocketsports.com).
Why can’t I verify my domain?
Common reasons include:
The TXT record was not added correctly.
You added the TXT record to the wrong DNS location.
DNS changes have not propagated yet.
You do not have admin access to your domain registrar.
Wait a few minutes after adding the TXT record, then try clicking Verify again.
Where do I add the TXT record?
Log into your domain registrar account (where you purchased your domain).
Navigate to your DNS settings and add the TXT record provided by Google.
How long does indexing take?
Typically 5–10 days after requesting indexing.
Why does it say “URL is not on Google”?
The page has not yet been indexed.
Click Request Indexing to add it to the queue.
How do I see what pages Google has indexed?
Search in Google:
site:yourdomain.com